MPNP Sessions in Vienna, Austria 2015 Канада
6 th EMAC Regional Conference 2015 Vienna, Austria CONFERENCE PROGRAM
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1 6 th EMAC Regional Conference 2015 Vienna, Austria September CONFERENCE PROGRAM WEDNESDAY, 16 th SEPTEMBER 2015 University of Vienna Building of the Faculty of Economic Sciences Oskar-Morgenstern-Platz Vienna 17:30-19:00 Registration 18:00-19:30 WELCOME RECEPTION Room: Sky Lounge Oliver Fabel, Dean of the Faculty of Economics, Business and Statistics, University of Vienna Adamantios Diamantopoulos, Co-Conference Chair, University of Vienna Udo Wagner, Co-Conference Chair, University of Vienna THURSDAY, 17 th SEPTEMBER 2015 Vienna University of Economics and Business (WU Vienna) WU Campus — Teaching Center (TC) Welthandelsplatz Vienna 08:00-08:30 Registration Ground floor TC 08:30-09:40 CONFERENCE OPENING Ground floor TC Welcome Bodo Schlegelmilch, Dean of the WU Executive Academy and Co-Conference Chair, WU Panel Discussion «Convergence and Divergence in the New Europe: Marketing Challenges and Issues» Günter Thumser, President, Henkel Central Eastern Europe Gernot Rasch, Group Director Marketing Operations, Telekom Austria Group Arnold Schuh, Co-Conference Chair, WU 1
2 09:45-11:15 PARALLEL SESSIONS I Session: Brands and Brand Management Chair: Elif Karaosmanoglu, Istanbul Technical University Global Brand Ownership: The Mediating Role Of Consumer Attitudes And Brand Identification Bartsch Fabian, University of Vienna; Diamantopoulos Adamantios, University of Vienna; Paparoidamis Nicholas G., Catholic University of Lille; Chumpitaz Ruben, Catholic University of Lille Branding From Emerging Countries To The World: Some Conceptual Foundations Chailan Claude, EM Strasbourg Business School Defining The Self-Concept In Relation To National And Private Label Brands Sprott David E., Washington State University; Liu Richie, Washington State University; Spangenberg Eric, UC Irvine; Czellar Sandor, University of Lausanne Session: Communications Chair: Galjina Ognjanov, University of Belgrade An Empirical Analysis Of Wom Extremeness In Controversial Topics Tassiello Vito, Luiss University; De Angelis Matteo, Luiss University; Amatulli Cesare, Luiss University; Costabile Michele, Luiss University Towards A Better Understanding And Measurement Of Consumers Real Trust In Electronic Word-Of-Mouth Weitzl Wolfgang, University of Vienna; Zniva Robert, WU Vienna Session: International Marketing Chair: Maja Szymura-Tyc, University of Economics in Katowice Anti-Consumption In An Emerging Economy: Religious And Environmental Determinants. A Research Proposal Bertea Patricea Elena, Alexandru Ioan Cuza University; Zait Adriana, Alexandru Ioan Cuza University The Impact Of Flexibility-Trust Mechanism On Exporter s Performance In SMEs Bodlaj Mateja, University of Ljubljana; Vida Irena, University of Ljubljana; Povše Helena Cultural Differences In Customer Churn- Lessons From Western And Eastern B-2-B Health Care Markets Falkenreck Christine, University of Kassel; Wagner Ralf, University of Kassel 11:15-11:45: Coffee Break Ground Floor TC 2
3 11:45-13:15 PARALLEL SESSIONS II Session: Country Image Chair: Adamantios Diamantopoulos, University of Vienna Perceived Brand Globalness/Localness Versus Country Stereotypes As Drivers Of Brand Purchase Intentions Davvetas Vasileios, University of Vienna; Halkias Georgios, University of Vienna; Diamantopoulos Adamantios, University of Vienna Country-Product Association: An Exploratory Study Considering The Moderating Effects Of Familiarity And Ethnocentrism Ferreira Antunes De Sousa Ana Daniela, University of Minho; Nobre Helena, University of Aveiro; Farhangmehr Minoo, University of Minho Consumers In Denial Perspectives On Consumers Country-Of-Origin Cue Usage Denial Herz Marc, University of Vienna; Diamantopoulos Adamantios, University of Vienna Session: Internet Marketing 1 Chair: Vatroslav Skare, University of Zagreb The Rise, Reign And Fall Of Internet Memes The Life Cycle Concept For Studying The Evolution Of Internet Memes Csordas Tamas, Corvinus University of Budapest; Horvath Dora, Corvinus University of Budapest; Mitev Ariel, Corvinus University of Budapest Nowcasting New Car Registrations With Google Search Data And Car Manufacturers Website Traffic Doligalski Tymoteusz, Warsaw School of Economics; Tomczyk Emilia, Warsaw School of Economics Session: Marketing in Russia 1 Chair: Julia Solovjova, St. Petersburg State University of Economics Improving Intercultural Awareness Via International Online Debates Between Russia And The U.S. — Intercultural Perspectives Of Long Distance Learning In Marketing Fritz Wolfgang, Braunschweig University of Technology; Trushnikova Irina O., St. Petersburg State University of Economics; Mundorf Norbert, University of Rhode Island Consumer Behavior On The Russian Wellness Market: A Preliminary Investigation Pogrebova Olga, St. Petersburg State University of Economics; Yuldasheva Oxana, St. Petersburg State University of Economics Market Orientation In Russian Companies: External Environment Drivers Shirshova Olga, St. Petersburg State University of Economics and Business; Yuldasheva Oxana, St. Petersburg State University of Economics and Finance 3
4 13:15-14:30: Lunch at Mensa (located in TC Building) 14:30-16:00 PARALLEL SESSIONS III Session: Market Orientation Chair: Wolfgang Fritz, Braunschweig University of Technology Market Orientation And Brand Orientation: Impact On Firm Performance Foltean Florin Sabin, West University of Timisoara; Feder Emőke Szidónia, West University of Timisoara; Ionescu Adrian, West University of Timisoara The Impact Of Proactive Strategies On Market Performance In Economic Downturn: The Case Of Hungary Gyulavári Tamás, Corvinus University of Budapest; Kolos Krisztina, Corvinus University of Budapest Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market Tomczyk Przemysław, Kozminski University; Zaborek Piotr, Warsaw School of Economics; Doligalski Tymoteusz, Warsaw School of Economics Session: Consumer Behavior 1 Chair: Udo Wagner, University of Vienna I Don t Own It, But It s Mine : Feeling Ownership By Renting Muller Brigitte, Toulon University IAE; Kocher Bruno, University of Lausanne Linking Benefit-Segmentation To The Five-Factor Model Of Personality: An Empirical Study Paetz Friederike, Clausthal University of Technology Determinants Of Price Knowledge For Financial Products: The AFPs Case Farías Pablo, Universidad de Chile Session: Marketing in Russia 2 Chair: Oxana Yuldasheva, St. Petersburg State University of Economics Customer Relationship In The Russian E-Commerce Market Daviy Anna, Higher School of Economics; Rebiazina Vera, Higher School of Economics; Smirnova Maria, Graduate School of Management Saint-Petersburg State University Carving New Marketing Niches: Hidden Champions In Russia Skorobogatykh Irina, Plekhanov Russian University of Economics; Saginova Olga, Plekhanov Russian University of Economics; Musatova Zhana, Plekhanov Russian University of Economics; Purg Danica, CEEMAN 4
5 Values Of Sustainable Development In Customer Segmentation: Russian Vs. Finnish Market Solovjova Julia, St. Petersburg State University of Economics; Nesterova Ekaterina, St. Petersburg State University of Economics 16:00-16:30: Coffee Break Ground Floor TC 16:30-18:00 PARALLEL SESSIONS IV Session: Consumer Behavior 2 Chair: András Bauer, Corvinus University of Budapest Green Consumption Versus Consumption Reduction: Theoretical Model Based On Theory Of Planned Behaviour Kavaliauske Monika, Vilnius University Is It Greener On The Other Side? Assessing The Impact Of Perceptions Of Greenwash And Trust On Purchase Behaviors Paladino Angela, The University of Melbourne; Tee Wenqi, The University of Melbourne An Examination Of Consumer Sentiments Toward Global Green Brands On Twitter: The Use Of Sentiment Analysis Resnik Saba, University of Ljubljana; Kos Koklič Mateja, University of Ljubljana Session: Corporate Social Responsibility Chair: Bodo Schlegelmilch, WU Vienna The Impact Of Corporate Social Responsibility (CSR) Motives On Customer Extra Role Behaviour: The Moderating Role Of Ethical Corporate Identity Karaosmanoglu Elif, Istanbul Technical University; Altingne Nesenur, Istanbul Bilgi University Corporate Social Responsibility And Co-Creation Of Value Between Firms And Employees: Contributes To An Inside Perspective Pereira Olga, University of Minho; Simões Cláudia, University of Minho; Farhangmehr Minoo, University of Minho Corporate Social Responsibility Disclosure In Emerging Countries. Evidence From A Content Analysis Of Chinese CSR And Annual Reports Tuan Annamaria, University of Pisa; Corciolani Matteo, University of Pisa; Gandolfo Alessandro, University of Pisa; Dalli Daniele, University of Pisa 5
6 Session: Sales and Retailing Chair: Zsofia Kenesei, Corvinus University of Budapest The Influence Of Digital Signage On Emotions, Cognition, And Behavioral Intentions At The Point Of Sale Garaus Marion, University of Vienna; Manzinger Sandra, University of Vienna; Wagner Udo, University of Vienna Multilevel Approach To The Role Of Sales Manager s Facilitating Of Emotions In Salesperson Orientation And Team Performance Kadic-Maglajlic Selma, University of Sarajevo; Arslanagic-Kalajdzic Maja, University of Sarajevo; Micevski Milena, Loughborough University Organizational Customer Learning Through The Sales-Marketing Interface Keszey Tamara, Corvinus University of Budapest; Lilli Nóra, Corvinus University of Budapest 18:45-19:30: Bus to Conference Dinner Buses wait in Perspektivstraße next to Austria Trend Wien Messe Hotel (WU Campus West Entrance) 19:30-23:00: Conference Dinner at Schloss Wilhelminenberg (Savoyenstraße 2, 1160 Wien) 23:00-23:30: Bus to WU Campus FRIDAY, 18 th SEPTEMBER 2015 Vienna University of Economics and Business (WU Vienna) WU Campus — Teaching Center (TC) Welthandelsplatz 1, 1020 Vienna 08:30-10:00 Registration Ground floor TC 09:00-10:30 PARALLEL SESSIONS V Session: Marketing in Russia 3 Chair: Irina Skorobogatykh, Plekhanov Russian University of Economics Consumer Response To Misleading Pricing Tactics: The Case Of Product Downsizing Golovacheva Kseniia, St. Petersburg State University Cooperation At Different Stages Of Innovation Process: The Effect On Performance Khomich Svetlana, St. Petersburg State University; Smirnova Maria, Saint-Petersburg State University; Rebiazina Vera, National Research University — Higher School of Economics 6
7 Customer Personal Values, Individuality And Purchase Experience Linked With Customer Satisfaction Musatova Zhanna, Plekhanov Russian Economic University; Saginova Olga, Plekhanov Russian University of Economics; Skorobogatykh Irina, Plekhanov Russian University of Economics; Zavyalova Nadezda, Plekhanov Russian University of Economics Session: Marketing Theory Chair: József Berács, Kecskemét College The Effect Of Relationship Heaviness Of Supply Chain Triads On The Performance Of The Focal Firm Gelei Andrea, Corvinus University of Budapest; Kenesei Zsofia, Corvinus University of Budapest The Role Of Marketing Mix Elements In Corporate Ethics Statements Sincic Coric Dubravka, University of Zagreb; Murphy Patrick E., University of Notre Dame, Mendoza College of Business; Brecic Ružica, University of Zagreb Questioning The Validity Of An Economic Axiom In Marketing Context Veres Zoltan, Budapest Business School; Platz Petra, Széchenyi István University Session: Quality and Value Chair: George Balabanis, Cass Business School — City University London It s The Same Product, But It s Not: Different Quality Signals Of Niche Category Versus Mass- Market Category Charinsarn Alisara Rungnontarat, Thammasat University Purchasing Products Online: Does The Quality Perception Differ? Kemeny Ildiko, Corvinus University of Budapest; Simon Judit, Corvinus University of Budapest; Nagy Ákos, University of Pécs; Szűcs Krisztián, University of Pécs 10:30-11:00: Coffee Break Ground Floor TC 11:00-12:30 PARALLEL SESSIONS VI Session: Consumer Behavior 3 Chair: Veronica Wong, University of Kent A Three-Country Analysis Of Cultural And Non-Cultural Antecedents Of Digital Piracy Kos Koklic Mateja, University of Ljubljana; Kukar-Kinney Monika, University of Richmond; Vida Irena, University of Ljubljana 7
8 The Role Of Cultural Heritage In Country Image Research. Proposal And Testing Of A Cultural Heritage Image (CHEI) Scale. Mainolfi Giada, UNINT; De Nisco Alessandro, University of Sannio; Marino Vittoria, University of Salerno; Napolitano Maria Rosaria, University of Sannio The Role Of Perceived Privacy In Loyalty Programs: An Insight Into How Consumers Perceived Loyalty Program Benefits Are Affected Stathopoulou Anastasia, London University; Balabanis George, Cass Business School, London Session: Service Marketing Chair: Durdana Ozretic-Dosen, University of Zagreb An Exploratory Study Of Intercultural Service Experiences From Both Sides Of The Counter Kenesei Zsófia, Corvinus University of Budapest; Stier Zsófia, Corvinus University of Budapest Microaggressions In Service Encounters: Low-Income Students In An Elite Private University Motta Paulo Cesar, Pontifical Catholic University of Rio de Janeiro; Barbosa Anna Leticia, IAG- Business School PUC-Rio Customer Perceived Value And Outcomes In Business Relationships: Are Service Clients Different? Arslanagic-Kalajdzic Maja, University of Sarajevo; Zabkar Vesna, University of Ljubljana Session: Internet Marketing 2 Chair: Corneliu Munteanu, Alexandru Ioan Cuza University Users Perception Of Online Consumer Reviews In Virtual Commerce Communities Markos-Kujbus Éva, Corvinus University of Budapest; Csordás Tamás, Corvinus University of Budapest Go With The Flow : Exploring The Relationship Between Online Flow And Perceived Quality Of A Brand Website — A Structural Modeling Approach Obadă Daniel Rareș, Alexandru Ioan Cuza University; Ceobanu Ciprian, Alexandru Ioan Cuza University; Munteanu Corneliu, Alexandru Ioan Cuza University Towards Understanding Consumers’ Acceptance Of Location-Based Services In Mobile Applications Skare Vatroslav, University of Zagreb; Ozretic-Dosen Durdana, University of Zagreb; Komarac Tanja, University of Zagreb; Mikulić Josip, University of Zagreb 8
9 12:30-13:30 CLOSING SESSION Roland Rust, Editor of the International Journal of Research in Marketing Keynote Speech by Gerrit van Bruggen, EMCA President: «Marketing and the Connected Customer» Andras Bauer, EMAC Vice President Conferences Arnold Schuh, Co-Conference Chair, WU 13:30-15:00 Lunch at Mensa 15:00-16:00 WU Campus Tour by Arnold Schuh and Christoph Kecht Websites: Conference Website: WU Vienna: University of Vienna: City of Vienna: EMAC: Contact — Organizational Team Arnold Schuh (WU) Phone: Kerstin Kvapil (WU) Phone: Anne-Laure Marteaux (EMAC) Phone: +32 (0)
IWS 2015 Vienna 8th International Workshop on Simulation
About IWS 2015 Vienna
The Conference will be between 21 Sep and 25 Sep 2015.
The scene of the Conference will be University of Natural Resources and Life Sciences which is one of the superb location for such a critical event.
IWS 2015 Vienna will probably be a platform where a lot of crucial topics will be discussed. Some of these are Information Technology, Computing and Simulation.
IWS 2015 Vienna is a biennial Conference.
When you are in Vienna for IWS 2015 Vienna, explore these three must visit places and fall in love with the charm of this city:
- Must do in Vienna
- Must visit in Vienna
- Must taste in Vienna
IBA Annual Conference 2015, Vienna, Austria
The IBA’s flagship annual event attracts more than 5,000 legal professionals from around the world. See conference sessions, speeches and interviews on this channel, including keynote speaker Jose Manuel Barroso, showcase session speakers Kofi Annan,…
The IBA’s flagship annual event attracts more than 5,000 legal professionals from around the world. See conference sessions, speeches and interviews on this channel, including keynote speaker Jose Manuel Barroso, showcase session speakers Kofi Annan, and interviewees Fatou Bensouda, Anders Fogh Rasmussen and Jose Maria Aznar.
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Regional Session Vienna 2020
Over 70 participants from all over Europe will gather in Austria’s capital in February to discuss the most pressing issues in the field of sustainability and find solutions for them.
While the European Youth Parliament Austria is providing a platform for the exchange of ideas, it is also vital for us to host an event that is as sustainable as possible. All participants should be aware of the waste of resources, environmental pollution and a sustainable lifestyle in general. Our goal for the event is to have a carbon footprint that is as small as possible.
The RS Vienna 2020 is presided by Patrik Bruschek (AT) and head-organised by Anna Tauber (AT) and Klara Weismann (AT).
Regional Sessions of EYP Austria
Never experienced EYP before and not sure what you’re getting yourself into? Patricia Azevedo (CH) lists 10 Golden Rules that EYPers swear by to get them through a session!
‘Hands-On’ Courses and Workshops will take place on Tuesday 24 September 2020.
Wednesday 25 September 2020
All breaks are in the Exhibition Area
|Parallel Hall B||Parallel Hall N||Small Hall|
Symposium: Mistakes are the portals of discovery — a tip, a trick and an error trap
Core Subject Update
Keynote Lecture: Increasing incidence of rectal cancer in the young
Official Opening Ceremony
Educational: How to develop guidelines
(packed lunch provided)
Surgical Video Session
International Trials Results Forum
Pelvic Floor / Functional and IBD
ESCP women: Past, Present and Future
Coffee Break, Exhibition, Posters
Young ESCP Session
The Great Debate: Is it a must or is it dust?
Pelvic Floor session
Redefining boundaries with the PelvEx and REACCT global collaboratives
The Lars Påhlman EBSQ medal
Educational: New technologies — how to become a proficient robotic surgeon
Educational: Best publication of the year
ESCP Fellowships Update
ESCP Welcome Reception, Welcome Posters (in the Exhibition Area on Level 0)
11th Anorectal & Pelvic Floor Ultrasound Workshop will take place on Wednesday 25 September. Please click the link for the programme and venue details.
Thursday 26 September 2020
All breaks are in the Exhibition Area